Ten years ago, a mobile phone could barely fit in a purse, let alone your pocket. And more importantly, it was just a mobile phone — calls only. Today, all of your entertainment and communication needs can fit into the back pocket of your Levis. In fact, you have more processing power in your pocket than Apollo 11 had to put two men on the moon. It’s your connectivity to the world and fun: texting, phone, email, movies, calendar, internet, GPS, weather, apps, games and the list goes on.
Over 42 million people in the US enjoy the incredible tech power in smartphones and there are over 270 million mobile subscribers in America. As more users upgrade to a smartphone, particularly the 80 million Baby Boomers, expect a mobile revolution. Accordingly, brands need to optimize websites for mobile, develop apps, create mobile marketplaces and advertisers and mobile developers could cash in on an estimated $3.3 trillion mobile market by 2013.
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